Rainy Day Books

Case Study

 

The Goal: Build a month-long 50th anniversary campaign that positioned a beloved local bookstore as a citywide cultural milestone.

Rainy Day Books is one of Kansas City’s most beloved independent bookstores and a true cultural institution. For its 50th anniversary, the goal wasn’t just to host another author series — it was to create a month-long celebration that:

  • Honored five decades of author events, community-building, and book culture in Kansas City

  • Put the anniversary front and center across arts, culture, news, and “things to do” channels

  • Elevated the Rob Riggle: Grit, Spit, and Never Quit event as a must-attend moment

  • Reinforced Rainy Day Books’ relevance with both longtime loyalists and new, younger audiences

 
 
 

SUCCESSFULLY DELIVERED CITYWIDE VISIBILITY FOR A BELOVED LOCAL INSTITUTION

LM Connect successfully positioned Rainy Day Books’ 50th anniversary as a citywide cultural milestone, securing widespread editorial and broadcast coverage that reinforced the bookstore’s legacy and continued relevance. Through strategic storytelling, targeted media pitching, and high-visibility event promotion, the campaign generated 25+ brand features and an estimated 10–12 million impressions across top-tier local and national outlets. Coverage highlighted Rainy Day’s impact on Kansas City’s literary community, elevated the Rob Riggle event as a must-attend moment, and drove sustained visibility and engagement across Kansas City throughout the anniversary celebration.