Kansas City Holiday Boutique

Case Study

 

The Goal: Make Holiday Boutique 2025 a must-attend Kansas City shopping tradition

Holiday Boutique at the Overland Park Convention Center has long been a favorite holiday event, but by 2025 the Kansas City holiday calendar was crowded with markets, pop-ups, and shopping experiences all competing for the same weekend. The goal for Holiday Boutique wasn’t just to run another four-day show — it was to create a standout holiday shopping experience that:

  • Broke through the noise to drive ticket sales and foot traffic over the four-day run

  • Reinforced Holiday Boutique as the quintessential “girls’ day out” and holiday shopping tradition in Kansas City

  • Demonstrated clear, measurable visibility for organizers and vendors to showcase value

Thanks to a long-standing partnership with Marketplace Events, LM Connect was once again trusted to keep Holiday Boutique front and center with both Kansas City shoppers and local media.

AMPLIFIED EVENT REACH THROUGH STRATEGIC INFLUENCER ENGAGEMENT

LM Connect leveraged local influencers to create buzz, drive awareness, and extend Holiday Boutique’s reach across Kansas City shoppers:

  • Exclusive Sneak Peek: 29 influencers invited, 25 attended (86% attendance), gaining first access to booths, photo opportunities, and special offers

  • Massive Digital Reach: ~410,000 combined followers across attending influencers

  • High Engagement: Average engagement rate of 4–7% on influencer content

  • Impressive Impressions: Estimated 250,000–350,000 impressions generated from influencer posts

  • Earned Media Value: ~$18,000 in estimated media value from influencer content alone

  • Top Performer: One creator achieved 51K+ cross-platform views on event content

This approach positioned Holiday Boutique as the city’s go-to holiday shopping experience, giving attendees a sense of familiarity and excitement before they even arrived at the event.

 
 

SUCCESSFULLY POSITIONED HOLIDAY BOUTIQUE AS KC’S PREMIER HOLIDAY EVENT

LM Connect successfully positioned Holiday Boutique as Kansas City’s must-attend holiday shopping event, securing widespread editorial, broadcast, and influencer coverage that cut through a crowded seasonal marketplace. Through strategic storytelling, targeted media pitching, and a full-funnel visibility approach, the campaign generated 100+ earned media placements and more than 7 million impressions across top local television, radio, digital, print, and community channels. Coverage reinforced Holiday Boutique’s status as the city’s go-to “girls’ day out” shopping tradition, drove ticket sales and show floor traffic, and delivered clear, measurable visibility for event organizers and vendors throughout the four-day event.